Welcome to the latest in our series of Networking Edinburgh Tips.

Today we are all about the post-event communications: What To Email After a Networking Event

Staying in touch with
the people you meet at networking events is a crucial phase in building rapport
and cementing professional relationships.

If you have been
following our Networking Edinburgh Tips series, you will know the importance in professional networking of
exchanging business cards when attending an event, so you will have those crucial
contact details at your fingertips.

Sending a follow-up
email to each person you met is the ideal next step. Not as intrusive as a
phone call at this point, but more structured than a message on Linkedin.

So, what should you
write and when is the best time?  We
don’t believe in one-size-fits-all email templates at Edinburgh Connections,
but we do have some tips and suggestions.

Do Your Research

Ideally, you should
be quick off the mark: send your email within two or three working days.
However, it pays to do a bit of research first.

Your contact’s LinkedIn
profile may yield all sorts of useful background information to give you a
better idea of their interests, education and career. It may well remind you of
some of the details you covered in the small talk, too.

Open Up

Your salutation
will reflect your personal style, but you want to strike a balance throughout
the message of friendly yet professional and direct.

Lest We Forget

Remind them of your
conversation by mentioning a detail of something they said or a topic they
introduced. “I enjoyed our conversation about Fintech at the conference yesterday,”
for example. If you have a link to some useful information connected to it,
include it. If you are in a position to introduce them to someone who would be
helpful, now is the time to mention it, if you haven’t already.

Think about what
you can do for them first and they won’t be long in returning the favour.

Main Course

The meat and
potatoes of your message.

What is it that
you’re looking for in this email? A sit-down over coffee or lunch?  Suggest it. You could continue that
conversation you had (the one you remember because you’ve not left it too late
and you’ve done some covert research.)

If you’re too far
away to meet, suggest you connect on LinkedIn and keep in touch.

Are you business
networking as part of your job search strategy? You could attach your CV at
this stage.

Close it Down

Try not to ramble.
A bit of small talk, get to the point and conclude. If you waffle on endlessly
in an email, what would you be like in a follow-up meeting?

But Before You Press Send…

First impressions
count. That’s why the last thing you should do before sending is check over
spelling, grammar and style. Poor spelling gives an unprofessional image:
exactly what you don’t need at this critical point.

And Finally…

As well as that
crucial email, connect on LinkedIn and on social media, if your contact has
business pages with Twitter, Facebook, etc.

As a matter of
course, email the event organizer and thank them for a job well done.

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Today, you’ll crush networking
events in Edinburgh, tomorrow the world!

Author: colinmckeand.co.uk