Loading Events

« All Events

Edinburgh Business eConnections on USP 30.09.2020

September 30 @ 10:30 am - 12:00 pm

EC business eConnections

Edinburgh Business eConnections to give you solutions & strategies that help you succeed in your business.

Join us at the Edinburgh Business eConnections event.

Learn how to define your business USP and join online networking.

During this Edinburgh Business eConnections event, we will hear from our special guest, Denise Strohsahl is the Founder of sandstonecastles marketing on defining your businesses’ USP.

“ How to set yourself apart from your competition”

Visibility is one of the key factors for successful marketing. However, simply getting in front of the right people won’t help you grow your small business. It’s equally important to stand out from the competition and communicate clearly what makes you the better choice. 

Find out why you should bother with a USP (unique selling proposition) in the first place, how to define yours in three simple steps and how you can use it to make your marketing – from elevator pitch to content strategy – more effective.

All EC Members are invited to join the pre-networking Members-only session.

About the Speaker

Denise Strohsahl

Denise Strohsahl is the Founder of sandstonecastles marketing. It is an Edinburgh-based brand & marketing consultant for customer-focused small businesses, helping you define your message, stand out from the crowd and get in front of your favourite customers – with a straightforward, no-nonsense approach.

Denise helps her clients in several ways, mainly through:

1-to-1 consulting sessions for yourself or your team

  • Marketing support for specific projects
  • Ongoing marketing management on a monthly basis
  • She is also sharing her top tips and advice for small businesses on her blog.


10:30 am Pre-networking for Members only. Non-Members will wait in the virtual waiting room until 11:00 am

11:00 am Welcome and EC update, Colin McKeand and Bart Kowalczyk

11:10 am Business Insights from Guest Speaker

11:30 am Q&A with Guest Speaker

11:40 am Networking in virtual breakout rooms

11:55 am Summary

12:00 pm Close


Download and Install Zoom software. Refer to the Zoom Support Page if you have any technical problems.

Change your Zoom name to your correct name (example: John Smith instead of John’s iPhone). If we cannot recognise your name on the list, you may not be allowed to join the pre-networking session and the event.

Read Colin McKeand’s article on How to look good on a video call.

Prepare your question(s) for the speaker in advance.


There are three types of Tickets to choose from:

  • EC Member FREE Ticket. All EC Members enjoy FREE access to all EC events, including Edinburgh Business Show, and can invite up to 3 guests per event.
  • Non-Member Guest FREE Ticket. Limited to regular attendees, priority for first-time visitors.
  • Non-Member PAYG Ticket. The Pay As You Go option is for regular attendees and available when guest tickets will be sold out

*The Organisers reserve the right to cancel or amend event details including date, time, topic, speaker, agenda and tickets.